| The first thing the every seller needs to understand is that there is a difference
between marketing the home (my job) and preparing the home for marketing (the seller's
job.) Some sellers think they don't have to do any preparation and the REALTOR® will be
able to sell their home for top dollar anyway. Unfortunately, this is untrue. The homes
that sell quickly and for top dollar are the ones that are positioned to lead the market
so that other competing homes don't look as attractive by comparison. Only the homeowner
can make that happen. So here's a list to consider. I call
it:
Blanche's Best Ever Make-Ready List
Written
by Blanche Evans
Are you ready to sell your home? Great! Let's get started with the basics.
Your agent can market your home more effectively when it is ready for presentation. Here
is a list of things you can do to help bring a quick offer at the price you want.
1. Adjust Your Attitude. You have just put your biggest investment into the
hands of a real estate professional, who will successfully market your home for you. Your
agent will be dealing with other real estate professionals who will also be marketing your
home.
Believe it or not, some sellers actually hamstring their agents by refusing to listen
to their advice, especially when it comes to preparing the house for market. Don't you be
one of those folks! Your agent has no agenda other than to sell your home, so suggestions
she/he makes to put the home in better condition or make the home more visually attractive
are simply to broaden the home's appeal to the most buyers.
2. Remember the Rules. You want to sell your home for the most. The buyer wants
to buy it for the least. You are at opposite poles and must find a way to meet in the
middle for a sale to take place.
Homes are purchased in two price ranges - wholesale or retail, with no exceptions. The
less you have done to prepare the home for market, the bigger hit you will take in the
sales price. Buyers discount repairs and deficiencies way beyond their actual costs,
because of several reasons - they discount according to a psychological
"disgust" factor, and they don't necessarily know the true costs of repairs so
they will tend to overestimate, and third they see it as the seller's job to make the home
ready, so if the buyer has to do repairs, they want to be paid for their time and trouble.
Another reason you want to do repairs is that obvious repairs heighten awareness, and
buyers will look more critically and suspiciously at the house as a whole.
By the same token, homes that are in good repair give buyers a sense of security, plus
they can see themselves "living with" things they don't like more easily. They
also think the home is worth closer to what you are asking. Buyers will pay top dollar for
well-maintained properties.
3. Move Past the Memories. It may be hard because you have spent years and a lot
of money personalizing your home, but that is exactly why your home won't appeal to a
majority of buyers. It has your stamp, not theirs.
Regardless of the quality of your tastes, every person is different and has their own
unique style. That means your buyer wants a personalized home, too. So it stands to reason
that making the home as neutral and clutter-free will make it easier for buyers to imagine
themselves living in the home with their own things. You may love orange walls and sunny
corners, but your buyer may be an Aubusson rug collector and shun the sun.
Many sellers can't believe that buyers will not view their home with the same
appreciation that they do. You have good taste, why shouldn't everyone appreciate what you
have done? The reality is that buyers will come in and if they like the home, they will
immediately start discussing how they will change it! Keep in mind, if the buyer didn't
appreciate the home at its core, they wouldn't make an offer.
It may help you to think of the home as yours no longer. It now belongs to the buyer.
The buyer just hasn't paid for it yet. Focus on selling the home as a means to meet your
goals and concentrate on moving forward and don't look back. For whatever reason, you are
leaving this home to go on to something new.
4.Model Your Home by Moving Out. Renting a temporary storage unit to take care
of a lot of the clutter in your home is much cheaper than losing the interest of potential
buyers. Remember the buyer needs to be able to see the home, and that means looking around
and past your belongings so they can imagine their own things in the house. As soon as you
decide to put your home on the market, start cleaning out closets and getting rid of junk.
Give yourself a goal - that you will have all the closets and clutter cleaned out three
days before it goes into the MLS.
If you can afford it, more than one home has been sold by being "staged."
That is when a professional staging service comes in, rearranges your things or brings in
furnishings to best accent your home.
You can also begin to store things in boxes in preparation for moving. A buyer will
forgive moving boxes more readily than clutter. They can see you are serious about selling
and ready to deal. You'll also be glad that much of the work toward moving is already done
when you actually do go to contract.
5. Dig In on Details. Get everyone in the house mobilized for a barracks tour.
Pretend you are at boot camp, the CO is coming and if everything isn't spic and span,
you'll have to clean the latrines with a toothbrush!
Are the windows washed? How will you sell the view of the garden through dirty,
fingerprinted glass? Look at your plants. Your Bromeliad is dormant. What are the odds
that your buyer is going to understand why you have these dirt-filled containers with
sleepy, brown-leafed plants around? You love dogs, but is a buyer going to enjoy stepping
through your dog's backyard powder room to see the back of the house? Clean it up. Your
children's science experiments on the kitchen window sill must go, especially if they are
growing mold or house bugs. Do you like to work on cars or motorcycles? Great, but get
those steel carcasses out of the garage and the driveway for the duration.
If you can afford a cleaning service, now is the time. They can come in and shine
places you wouldn't think of, and they can save you so much effort that you can put your
time and energy toward your other goals - finding a new home or making preparations for
the home you have already found. This is a treat you deserve, and will go a long way
toward keeping your stamina up as you move to your next home.
6. Clean Out the Closets. Closets and storage are the third most important
feature buyers seek in homes after number of bedrooms and baths. In your flurry to clean,
don't throw everything into the closets - that is the first place your buyers will look!
Instead get the family mobilized again to clean out at least one closet a day. Where to
put the stuff? Throw it out, have a garage sale, give it to a charitable organization or
put it in your just-rented storage facility.
Pay special attention to:
- Beds - make the beds daily; an unmade bed is like seeing you in your underwear to a
buyer
- Pets - sweep pet hair daily, keep dogs bathed, arrange pet care during open houses or
showings
- Plants - green or flowering only, trim bad leaves
- Closets and Storage - If you can't see the back of the closet, it's too full; ditto for
the pantry
- Built-in drawers - must open freely and easily: again, watch for clutter
- Countertops - keep free of clutter
- Floors - have carpets cleaned; put down protectors; get wood floors refinished; sweep
often
Look for easy, inexpensive, and quick ways to improve your home. Make it a family
project. Paint does wonders, and gives that clean-slate feeling to the buyer. Paint is the
minimum cosmetic improvement that buyers expect, so if you don't have fresh paint, they
will assume nothing else has been maintained either.
Put some seasonal flowers to add curb appeal to the front of the house. Change door
knobs and cabinet handles if discolored, old or rattling. Put on new deadbolt locks.
In today's competitive environment, the difference between whether a home sells quickly
or not is often in how it is first introduced to the market. Your home must be at its best
or it will immediately be discounted to "wholesale."
If the REALTORS® who have viewed your home deem it wholesale, overpriced or
unshowable, they will stop showing it to their buyers, or you will find that your offers
are increasingly lower or do not appear at all. Then you have no choice but to lower your
asking price, or remove your home from the market.
One way to keep abreast of buyer's likes and dislikes is to ask for feedback.
REALTORS® are busy, but that is no excuse for an agent to enter your home with a buyer
and not give your agent honest feedback. Don't take no for an answer. Make your agent get
a response from every potential buyer's agent. If the problem is correctable, do it. Then
have your agent call that agent back and tell her/him the problem has been corrected and
invite them for another look.
By doing your "homework," you can help your REALTOR® market your home more
successfully.
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Reserved.
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