Why List with Jay

Why You Should Sell
Your Home Through Jay Burnham

Provided by Jay Burnham, VP
Coldwell Banker Residential Brokerage

When you hire a real estate broker, you are actually hiring 2 people in one.

First and most obvious, you are employing the services of someone to market your home.

In the new millennium your Realtor needs to go beyond planting a sign in your front yard and running an occasional ad in the newspaper. Jay's team markets his listings using the following:

• The Hamilton/Wenham Chronicle
• The Boston Globe
• The Salem Evening News
• Boston Magazine
• The Beverly Citizen
• The Tri-Town Transcript
• Real Estate For Sale signs
• Information boxes on the property signs
• Realtor handouts and brochures and fact sheets
• Direct mail to his Sphere of Influence and others
• Referrals from past clients and customers
• Referrals from the Coldwell Banker network of 120+ offices
• Referrals from "select" North Shore Realtors
• Referrals from Realtors all across the US
• Referrals from Jay's Charter membership in Real Estate CyberSpace Society
• Coldwell Banker Relocation Services and Mortgage Services
• Walk-in traffic at the highly visible Coldwell Banker office on Beverly's busiest thoroughfare
• The Coldwell Banker website at www.NewEnglandMoves.com
• Jay's award-winning North Shore website at www.northshorerealestate.com
• The National Association of REALTORS website at www.REALTOR.com
• The Property Information Network MLS

His goal is to make it impossible for a serious home buyer to not know your home is available.

The second and most important person you are hiring is a professional to guide you through the maze of legal paperwork, inspections, financing and inevitable hitches to complete the sale of your home after you've found your buyer.

Because it is an unfortunate fact of life that today's consumers are more inclined to litigate than ever before, you want a seasoned, knowledgeable expert to negotiate on your behalf, to prepare a strong contract that clearly addresses the many details of the transaction, to monitor the buyers' financing and to oversee the many details that must be handled on the way to closing.

With over 20 years experience and satisfied clients that have bought and sold as many as 2 and 3 homes through him over the years, Jay and his team offer the best service available to home sellers. For a copy of Jay's Personal and Professional Profiles, simply scroll to the bottom of this page and request the information. Be sure to leave your name and address.

There's more...

There are three reasons a property sells

1.Price
2.Condition
3.Realtor (Marketing)

Price and Condition

You control these. Especially in our area, where every home and lot are unique, the right price can only be determined by a well-researched market evaluation. As a home seller, you should get a written market analysis comparing your home to similar properties that have recently sold and that are currently on the market. Your home's condition is vital to a sale. A clean, well maintained home enjoys a competitive edge over all the other homes on the market. You'll sell faster and at a higher price if you 'stage' your home to enhance its appeal. Jay assists you with pricing and staging recommendations.

Realtor

You want your home presented to the marketplace broadly and in its best light. Look for a Realtor with professional designations (CRB, CRS, RECS, etc.) and an extensive marketing campaign and professional marketing materials. Your Realtor advises you on market conditions, negotiating and contracting strategies and closing activities. Just as you insist on an experienced doctor to treat your family, you want a Realtor with a proven track record to represent you in the sale of your home. Jay takes your property to the market with an extensive marketing campaign and uses his 20 years of successful experience to advise you on contract negotiations and closing requirements.

JAY'S MARKETING PROGRAM

1. Assist you in correct pricing with computerized market analysis comparing past six months market activity.
2. Assist you in staging your home to enhance appeal.
3. Professionally photograph your property.
4. Install lockbox to encourage other agents to show your home.
5. Install Coldwell Banker sign with information box.
6. Enter in Property Information Network MLS computer and catalog.
7. Conduct a Coldwell Banker Realtor tour and pricing opinion.
8. Create "Pretty Sheet" handout with map for office walk-in traffic.
9. Distribute new listing flyer to North Shore Association Realtors.
10. Direct mail to neighbors announcing your listing.
11. Search our Prospect Database for buyers for your home.
12. Advertise as indicated above.
13. Internet websites.
14. Cross-market against all "like-kind" listings.
15. Promote at MLS marketing sessions and Broker Open Houses.
16. Check your sign and marketing materials regularly.
17. Follow up on every showing.
18. Call you regularly and send update reports with ads, showing feedback.
19. Perform 4 to 6 week marketing reviews, as necessary.
20. Assist with price or condition adjustments indicated by showing feedback.

A FEW WORDS ON PRICING

Do not list with the Realtor who gives you the highest price. Consumer Reports stated . . .

"Expect the agent to suggest a price range, but don't let that frame you in. Be aware that some devious agents will at first suggest a very handsome price. Then, after they have the listing and the house hasn't sold, they'll come back with a pitch to lower the price."

If you bought IBM stock 5 years ago and wanted to sell it today, would you call your stockbroker and tell him that you insisted on selling at a 200% profit? Or would you ask him to advise you about what the market price is? Same principle with Realtors and their market analyses.

Jay prepares a thorough, well-researched market analysis on every listing. As a result, he sells his listings at very close to asking price and he doesn't experience appraisal problems. Its part of the service you pay for.

A FEW WORDS ON CONDITION

We live in our homes in one way, we market them in another. Just as builders recognize that a finished, clean, pleasantly decorated model home enables them to enhance the appeal of the homes they are building, "staging" your home to enhance its appeal will give you a competitive edge against all the other homes on the market.

$500 spent cleaning, painting and making minor repairs will likely pay you back $5,000 in a higher sales price and result in a faster sale.

Jay knows which items are cost-effective and will pay you back many times over in buyer interest. If you are listing your home with Jay, he will detail which simple, easy steps you can take to enhance your home's appeal.

Jay is responsible for marketing your home. You are in control of the marketability of your home.

There's more . . . . .

REVIEW TESTIMONIALS FROM A FEW OF JAY'S PAST CLIENTS

JAY BURNHAM, VP
Coldwell Banker Residential Brokerage
PREVIEWS International® Property Specialist
54 Dodge Street
Beverly, MA 01915
978.233.2828

Designations Earned: CRB, CRS, GRI, RECS, SRES