Jay Burnham's Marketing Services
Concentric Marketing Plan
This plan is unique and powerful and was developed exclusively to provide maximum exposure for your property in the shortest possible time and with the greatest effect.  Different properties require different techniques for marketing, but our Concentric Marketing Plan has been proven to be the most effective plan available.  We explain this plan to you when we meet to discuss listing your property.
Personal Web Site
If the agent you choose does not have his/her own web site (in addition to a company web site), you may be missing a marketing component that can provide the highest possible exposure and therefore potentially the greatest return on the sale of your home.  Additionally, the agent's web site should contain content-rich information that causes prospects interested in real estate to return to the site again and again.

Jay's web site contains useful information on all aspects of the North Shore, easily accessible throughout his more than 100 page web.  It has received national recognition and awards for design and content and it is considered the number one web site and resource for Massachusetts North Shore Real Estate, Services, and Information.  It has received more than 200,000 visitors during the past 10 years.  More prospective buyers access this site than any other North Shore agent's site.
Classified Ads
It is Jay's policy to make use of classified ads on a regular basis both locally and regionally.
Quarterly Company Home Book
Coldwell Banker publishes a full-color booklet of homes for sale - GALLERY - three times a year.  These are distributed at key locations throughout New England and have proven to be an excellent source of buyers.  Distribution is over 100,000 copies per issue.
Enhanced & Featured Homes REALTOR.COM web site
REALTOR.COM is the National Association of REALTOR's web site and it is "hit" millions of times per month.  All members of our regional Multiple Listing Service offer properties on this site at no additional cost to them.  Jay, however, goes beyond the norm and pays a significant fee to have his listings enhanced and to post Featured Homes with additional copy, photos, email and web site linkage, etc.  Most agents will not invest the extra money, failing to realize the benefit to their clients.
iPIX Virtual Tours

Jay's web site was the first North Shore real estate site to host the iPIX Virtual Tours and we will continue to do so in addition to the Full Motion Video (see below) provided by Coldwell Banker Residential Brokerage.

What exactly is a Virtual Tour?  Imagine viewing a set of images of a home for sale.  Now imagine being able to actually maneuver within the images so that you can turn in any direction for a more complete view of the surroundings.  Look up.  Look down.  Look in any direction and be able to "see" as if you were actually there.  This is what you can accomplish with an iPIX 360 degree by 360 degree Virtual Tour.

Traditional marketing tools such as newspaper ads, brochures, and open houses have a limited reach. Further, they don't give homebuyers a feel for what your home actually looks like. Although the Internet is now being used to extend the marketing of your home, online listing information is still typically limited to a thumbnail, exterior, still photo, and a plain text description of the property. Because this information does not effectively narrow your audience to interested buyers, you still have to spend time and money hosting unqualified prospects in your home.

Now there's an better way! Jay uses iPIX™ Virtual Tours to provide your home with maximum exposure. Millions of buyers around the world get a feeling for your home—24 hours a day, seven days a week.

  • Jay reaches more homebuyers with virtual tours than any other comparable product or service on the Internet.
  • Jay avoids the hassles of hosting prospects in your home unless they have seen your home and know they are interested!
  • Jay posts your home through the real estate sections of leading Internet sites, such as America Online, Yahoo!, REALTOR.com, and others.
  • Jay can email your home tour to prospects anywhere in the world!
  • Jay offers people the chance to take a virtual tour from anywhere with Internet access—their home, office, or local cyber café.
  • Navigate without plug-ins, downloads, or installations. It just works!
  • Using virtual tours on the Internet is free for Jay's clients.

NOTE: Jay was the first of only two Realtors on the North Shore to be licensed by iPIX to film its 360 x 360 Virtual Tours.

Internet Real Estate Marketing Groups
Jay is a member of the prestigious Allen Hainge CyberStars(tm) Team and is a Charter Member of the Real Estate Cyberspace Society.  As such, he is able to deliver the news of your property's availability instantly via confidential email lists to thousands of brokers and prospective buyers both locally and worldwide.
Agent Top 10% Notification
Jay has identified what he calls the "Top 10% brokers" on the North Shore.  As these agents are the "movers and shakers", Jay notifies these agents by email, snail mail or telephone to inform them when your property is listed.  Because of Jay's length of real estate service on the North Shore (since 1982), he enjoys a good working relationship with all of them.  We cooperate fully with all agents.
Like Kind Property Notification
Similar properties available for sale are easily identifiable and so Jay makes it a practice to inform the listing agents of such properties that your home is now available also.  As buyers tend to purchase by comparison, he encourages the other agents to show your home when they are showing theirs.
Just Listed Cards
For qualified properties, Jay sends full color "Just Listed Cards" to the immediate neighborhood and selected customers who have requested notification of our new listings.  They are also sent to specific database prospects.
Company Web Site & Home Video

The Coldwell Banker Residential Brokerage web site is one of the leading sites in the country.  It's not surprising, however, as Coldwell Banker Residential Brokerage is the largest real estate company in New England and is ranked in the top 10 nationally.

We are pleased to announce that Full Motion Video of Coldwell Banker homes for sale is available for all our active listings.  All our clients with properties for sale are offered a free  Home Video Movie for posting on our award winning web site.  We are currently the only residential real estate company in the nation that provides a full motion video tour of the entire exterior and interior of all listed homes.  This new technology augments even the relatively new virtual tours of homes that other companies are just starting to use.  To view listings that have been filmed, simply look for the HomeMovie icon on our web site and click on it to view the video. 

Personal Phone Calls
Unlike many sales agents, Jay is not afraid of the phone!  He immediately notifies his qualified database and any logical buyers he may have for your home.  No-Call registration has affected this marketing piece, but not as far as contacting current clients.
Hot Homes Email Program
This program is one of the most sought-after programs for buyers.  Basically, it enables qualified buyers to access the REALTOR MLS information in order to perform their own individual searches for properties within their chosen parameters.  The benefit to our sellers is that the program identifies and logs prospective buyers thereby enabling us to further widen the pool of buyers for your home.  Only qualified and motivated buyers are permitted access to the program.  All Realtors now have access to a similar program offered to them at no cost by the MLS; very few pay for the enhanced and more effective program Jay utilizes.
Transaction Coordinator
Mary Ann Moceri serves as Jay's Administrative Officer and Transaction Coordinator. She has been working with Jay for 16 years. She has an extensive administrative background and helps to provide Jay's clients with the level of service they want and deserve. Jay has structured his real estate practice to appeal to motivated buyers and sellers who want results.
National Referral Network
Coldwell Banker is a leader in the largest and most successful relocation organization in the world.  As members, we receive thousands of referrals annually from around the world.  In 2003, fully 25% of our sales in the Beverly office were the result of relocation referrals.  This provides you with a steady flow of motivated and qualified buyers.
Full Color Beauty Sheets
Jay has invested in top-of-the-line computers, digital camera equipment and printers so that the quality of the marketing pieces he produces is the best.  Many buyers hand them back to him because they are so used to receiving copies of copies of copies.  Visual marketing requires distinctive flyers and brochures with full color and attractively laid out copy.  Ask to see a copy of one of Jay's.
Brochure Boxes
This is one of the simplest, yet most overlooked and under-used marketing products in our industry.  A brochure box is attached to our For Sale sign enabling buyers and passersby to receive limited information about the property.  Jay gives them just enough to "wet their appetite" and make them want to call for additional information or to set up a showing.  Jay has been using brochure boxes since the early 80's.  Can you believe so few other agents have figured this out?
Home Warranty w/Seller Protection
We have available, as many companies do, a warranty covering many of the components of your home.  This relieves buyers of apprehensions about appliances, etc., and the buyers can continue the insurance after the closing if they choose.  Ask Jay about it.
Written Marketing Reports
If you so desire, every four to six weeks that your home is on the market we can provide you with an activity marketing report.   This report contains information on all aspects of our marketing to date including showings and feed-back, advertising, administration to date, etc.  It's all part of our Concentric Marketing Plan.
Service Guarantee
You won't hear this from many other agents . . . Simply put, if Jay does not provide the services he says we will, you fire him.  He will tear up the listing agreement.  He will provide this promise in writing if you wish.

NOTE: In 20+ years, not one of Jay's clients has felt the need to do this.
In House Mortgage Rep
Coldwell Banker has a mortgage division known as Coldwell Banker Residential Mortgage.  It is one of the leading mortgage companies in Massachusetts and closed more than $2 billion in mortgages is 2003.  How does this help you?  The benefit to you is that you can be assured that any prospective buyer we bring to your property can be pre-qualified and/or pre-approved at your request.  And buyers love our programs which include no application fees and programs to fit nearly every situation.
Networking Groups
Jay is a member of The Hamilton Historical Society, The National Trust For Historic Preservation, The Real Estate Cyberspace Society, Allen Hainge's Real Estate CyberStars(tm), the Hamilton-Wenham Business Council, Coldwell Banker's International President's Elite and the Exemplar Society.  All these organizations provide some of the best networking leads and promotion for your property.
Testimonials / Notable Quotes
No words mean more than those from satisfied clients and customers.  Jay probably has more than any other North Shore REALTOR.  Read what others have to say about him at www.northshorerealestate.com/testimonials.htm
Negotiating Skills
Pricing, staging and marketing your home is only half the battle.  Once we have an interested buyer, you want an agent who knows how to negotiate the highest price and best terms possible for you.  Jay has an extensive education and background in negotiating and it is proven in his list price to sale price ratio.   Jay averages more than 98% of the list price for his sellers.  (The overall average for the North Shore Association of REALTORS is 95%)
Industry Leadership
Few, if any, other agents have the leadership background possessed by Jay Burnham.  He has served as President of the Multiple Listing Service.  He has served as President of the North Shore Association of REALTORS.  He was named REALTOR of the Year by his industry colleagues and Sales Agent of the Year by the DeWolfe Company.  He has represented North Shore REALTORS locally, statewide and nationally.  He has opened and managed two real estate offices on the North Shore and he currently serves as a Vice President of Coldwell Banker Residential Brokerage.   He has been recognized as "The Reader's Choice" by The Hamilton/Wenham Chronicle and The Beverly Citizen and as a "Leader Making a Difference" by Banker & Tradesman.  Jay has served on the Hamilton Planning Board, is currently a member of the Hamilton Housing Authority and he ranks as one of the top agents in his office - every year!  Jay's experience and background make him one of the most recognized and sought after industry leaders on the North Shore.
Experience & Proven Success
Although past success may not be the only way to measure future success, it remains the best test we have in the real estate industry.   Jay has assisted more than 550 families reach their real estate goals.  He has sold more than $195 million worth of residential real estate.  He holds the prestigious CRB, CRS, GRI, RECS ,and SRES designations which are held by less than 1% of all Realtors worldwide.  He remains at "the top of his game" and he is competent, committed, confident and caring. 

We're positive that no other North Shore agent and company can do a better job of marketing your home than Jay Burnham and Coldwell Banker Residential Brokerage.  After all, every community has at least one Realtor like Jay Burnham and on the North Shore, it's Jay Burnham!


 

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